Thứ ba, ngày 13 tháng 11 năm 2018

On Public Diplomacy

PR diplomacy has been executed as an endeavour to win the heart of foreign public and it serves as an important element in the external relation policy to enhance the image and position in an increasing number of countries and international institutions. For a long time, international relations were seen in the eyes of economic and defence superpowers. In such a context, it was not surprising to see that not many students studying international relations chose to study PR diplomacy. Now comes a change in the perception on national power that is characterized by optimization of soft power and comprehensiveness and multi-sector features in diplomatic activities where PR diplomacy is one of the strategic instruments. So what is PR diplomacy? This article analyses implications of PR diplomacy, the relationship between PR diplomacy and state diplomacy as well as the soft power of PR diplomacy.

Keywords: public diplomacy, state diplomacy, soft power

Vui lòng mua gói để đọc online !

0 Votes

Những bài viết được quan tâm nhất

Giỏ hàng

Giỏ hàng hiện đang trống.
Xem giỏ hàng

Đăng nhập

Thống kê truy cập

mod_vvisit_counterThis week73
mod_vvisit_counterLast week337
mod_vvisit_counterThis month625
mod_vvisit_counterLast month1885
mod_vvisit_counterAll days23635

Học viện Ngoại giao

Địa chỉ: 69 Chùa Láng – Đống Đa – Hà Nội
Điện thoại: 0438344540, máy lẻ 7106
Email:, Web:
©Copyright 2011-2018 Tạp chí Nghiên cứu Quốc tế | Xây dựng trên nền tảng Hệ quản trị mã nguồn mở Joomla